Your Social Media Should Add Value to the People Who Come Across It
Introduction
Have you ever scrolled through your social media feed and felt like you were wasting your time? Maybe you saw a post that was irrelevant or uninteresting, or worse, made you feel bad about yourself. With so much content being shared online, it's important to remember that not all social media is created equal. Your social media presence should add value to the people who come across it. In this post, we'll explore why adding value is so important and how you can do it effectively.
Section 1: Why Adding Value is Important
When it comes to social media, it's easy to think of it as a way to promote ourselves or our businesses. While self-promotion can be a part of a successful social media strategy, it's important to remember that social media is ultimately about connecting with people. People are looking for content that is informative, entertaining, or helpful.
When your social media presence adds value to someone's life, they are more likely to follow you, engage with your content, and share it with others. This not only helps to grow your following but also builds trust and credibility with your audience.
On the other hand, if your social media presence is solely focused on promoting yourself or your business without adding any value, people are likely to become disinterested and unfollow you.
Section 2: How to Add Value on Social Media
So, how do you add value on social media? Here are a few tips:
1. Know your audience: Understanding who your audience is and what they are interested in is crucial to creating content that is valuable to them. Take the time to research your audience and create content that speaks directly to their needs and interests.
2. Be informative: Share content that is informative and educational. This could be anything from sharing industry news, tips and tricks, or how-to guides. When you share content that helps people learn something new, they are more likely to value your presence on social media.
3. Be entertaining: Social media is also a place for people to unwind and have fun. Sharing entertaining content like memes, jokes, or funny videos can help people feel good and associate positive feelings with your brand.
4. Be helpful: Finally, being helpful is another way to add value on social media. This could mean answering questions, providing customer support, or sharing resources that can help people solve a problem. When you show that you are willing to help, people will appreciate it and be more likely to engage with your content.
Section 3: Examples of Social Media Accounts That Add Value
Now that we've talked about why adding value is important and how to do it, let's take a look at some examples of social media accounts that do it well:
1. @BreneBrown on Instagram: Brene Brown is a bestselling author and speaker who shares content that is both informative and inspiring. Her posts are often centered around topics like vulnerability, courage, and empathy.
2. @Buzzfeed on Twitter: Buzzfeed is a media company that is known for creating entertaining content. Their Twitter account is no exception, with tweets that range from funny memes to heartwarming stories.
3. @Airbnb on Instagram: Airbnb is a company that provides lodging accommodations. Their Instagram account features stunning photos of unique Airbnb rentals around the world, as well as travel tips and guides.
Conclusion
When it comes to social media, adding value is key. By creating content that is informative, entertaining, or helpful, you can build trust and credibility with your audience. Remember to always keep your audience in mind and create content that speaks directly to their needs and interests. By doing so, you can create a social media presence that people will want to follow and engage with.
